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[rokytnji]

Google's killing Chrome support for 32-bit Linux, Ubuntu 12.04, and Debian 7

That tells me it is killing 32 bit support for just older releases that are reaching EOL soon any ways.

"To provide the best experience for the most-used Linux versions, we will end support for Google Chrome on 32-bit Linux, Ubuntu Precise (12.04), and Debian 7 (wheezy) in early March, 2016.  Chrome will continue to function on these platforms but will no longer receive updates and security fixes. We intend to continue supporting the 32-bit build configurations on Linux to support building Chromium. If you are using Precise, we’d recommend that you to upgrade to Trusty", says Dirk Pranke, Software Engineer, Google.

My Jessie and Trusty installs are just fine and dandy.

Code:

harry@biker:~
$ apt-cache policy google-chrome-stable
google-chrome-stable:
  Installed: 48.0.2564.82-1
  Candidate: 48.0.2564.82-1
  Version table:
*** 48.0.2564.82-1 0
        500 http://dl.google.com/linux/chrome/deb/ stable/main i386 Packages
        100 /var/lib/dpkg/status
harry@biker:~